Kellogg’s why must you forsake me?
I know I’ve extolled the virtues of Kellogg’s All Bran Yogurt Bites. Love it — that’s my go-to cereal. You get a heaping spoonful of bran goodness with the sweet surprise of yogurt nuggets.
Although I will admit, the bran flakes are getting pretty big. I’ve seen some flakes the size of a half dollar.
I’m not fond of biting the flake in half before I eat it, but that’s a small price to pay. I love this cereal so much I’d be willing to cut the flakes with a knife.
But in the last six months I’ve had increasing difficulty finding my beloved Yogurt Bites. They used to be at Meijer which is where I buy my groceries, but then they disappeared.
I did find them at Kmart but as you may recall, Kmart does not have Fuji apples — bastards — so I had to make a special trip just to get my cereal. Again, a small price to pay and I did that happily for a while.
But eventually I went back to Kmart and my cereal was gone.
Just recently I purchased the last three boxes at Kroger on sale. An ominous sale that said close out. When I asked the cashier what, exactly, close out meant he informed me that I was purchasing the last three boxes in the store.
Standing before him with a ten dollar bill in my hand, I flashed through the five stages of grief, but mostly I’ve been hanging onto disbelief. How can this be?
When I got home I turned to Amazon who told me, in no uncertain terms, that I could “sign up to be notified when this item becomes available.” But it’s never going to be available. That’s what the lady at the 800 number told me.
That’s right. I called the 800 number on the box to get to the bottom of this. And that is when I received the crushing news that the product had been discontinued. I asked the chick on the end of the line if that meant sales were low. She said yes.
I asked her how that could be. Couldn’t they give it another chance with a stronger ad campaign?
She said she was very sorry, but they’re not making it anymore. It’s gone. She suggested I try Special K Fruit and Yogurt Cereal in the purple box, but then said it’s not as good as the Yogurt Bites! AUUUGGHH!
Man what a let down.
I know. There are starving children in India who would love to eat a box of Special K whether it had fruit and yogurt in it or not. I am not a starving child. I do not live in India and that statement — however accurate — is not helpful to me.
Rest in peace Kellogg’s All Bran Yogurt Bites. Our time together was much too brief but I shall remember you fondly.
Tags: Things that are jacked up, Things that get on my very last nerve, Things that intrigue me, Things that make me anxious, Things that make me obsess, Things that mystify me
